CBD Emerges as New Energy Drink Addition
As you continue to fill your glass with new and improved ways to indulge in CBD goodness, the hemp helper keeps spreading its roots into new industries. This time around, it’s making Monster moves: energy drinks.
Cannabidiol (CBD) and energy drinks go together like Red Bull and vodka, minus the hangover. CBD is already considered a natural energy booster so it makes perfect sense that it would be introduced into the sugar-saturated energy drink market. For an industry that has had some recent bad press involving sudden adolescent death and numerous links to negative long-term health effects, CBD could be the perfect ingredient to give this industry new wings.
In terms of bad press, energy drinks are filling up the headlines. Aside from multivitamins, energy drinks are the most popular dietary supplement consumed among American teenagers. Davis Cripe, a 16-year-old from South Carolina, collapsed and died last April as a result of drinking too much caffeine in a short time period. The teenager drank a large diet mountain dew, a McDonald’s latte, and an energy drink in a span of two hours resulting in a “caffeine-induced cardiac event causing a probable arrhythmia.” This is just the latest reported death in a string of energy drink induced hospitalizations; annual hospital visits caused by energy drinks doubled between 2007 and 2011, having increased nearly tenfold since 2005. One study revealed that drinking just one 32-ounce serving of any current commercially available energy drink resulted in more “profound changes” in the heart’s electrical activity and blood pressure as compared to a control drink with the same amount of caffeine.
Aside from those disturbing statistics, research has shown that these energy drinks are designed and marketed specifically to young adolescents. On top of that, since energy drinks are not regulated by the FDA, the numbers represented on their labels — if there even are any — are not necessarily accurate. And in an even further stretching of the truth, energy drink manufacturers have no solid proof that their products actually increase energy or alertness.
The most common ingredient in energy drinks is precisely what jumpstarts most of the adult public every morning: caffeine. By comparison, a single 6.5 oz cup of coffee has about 80-120 mg of caffeine, tea tops in about 50 mg, and soda scores no more than 65 mg in a 12 oz can; energy drinks contain significantly higher concentrations of caffeine, with a 16 oz Red Bull clocking in at 154 mg while a 24 oz Wired X505 has a heart-stopping 505 mg of caffeine. There is currently no official recommendation for caffeine consumption, but increased amounts can be linked to high blood pressure and even sudden death.
A second common ingredient is the mysterious guarana, which we have all heard of and inevitably know absolutely nothing about. Fun fact, it’s a caffeine compound also known as Brazilian cocoa and one gram equals 40 mg of caffeine. But when included in an energy drink, it usually is not counted towards the caffeine total. “In reality, when a drink is said to contain caffeine plus guarana, it contains caffeine plus more caffeine,” wrote the authors of one study. As if that’s not scary enough, the FDA has not examined the risks or benefits of guarana so its properties are completely unknown. And yet it is mass produced for mass consumption. Hmm.
A third active energy drink ingredient is the silent killer that has put America in a chokehold for decades: sugar — from 1977 to 2000, sugar consumption in the U.S. more than doubled. Sugar can be more addicting than cocaine and Americans as a whole eat more than 150 pounds of added sugar per year. Study authors wrote, “Users who consume two or three energy drinks a day could be taking in 120 to 180 mg of sugar, which is 4 to 6 times the maximum recommended daily intake.” And yet it is such a prevalent part of our daily diets that nearly 80% of all supermarket products contain added sugar. It seems as though there is nowhere to hide from the big, bad sugar bully.
But wait! What if I told you CBD energy drinks could give you all of the perk and none of the hurt? The healthy, no-high hemp derivative has continued to dominate the consumer product sector, with its latest venture popping the top on the energy drink industry. With healthy benefits such as anti-inflammation, alleviation of anxiety, and providing an all-natural clarity and alertness, CBD has to power to replace your sugar-soaked energy drink with something directly from Mother Nature.
Forget the laundry list of manufactured ingredients on the back of every can with pronunciations no learned linguist could ever repeat. CBD is quickly becoming the norm as an all-natural additive to consumer products. As companies continue to explore the depths of CBD versatility, its powerful potential to better everyday life in a variety of ways is repeatedly being recognized.
Share this Post